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Peter Kim
Peter has spent more than a decade building the sleep industry's most influential digital platforms, from Tuck to Sleep Foundation to Sleep Doctor. When he saw that online shoppers still had no way to actually experience the DTC brands they were researching, he co-founded The Drift to close that gap, one customer visit at a time.
Jackson Lindeke
Jackson spent a decade at the forefront of sleep product testing; helping launch Tuck, Sleep Foundation, and Sleep Doctor while building the evaluation frameworks and recommendation engines that millions of shoppers came to trust.
As a widely cited sleep product expert, he's tested close to 600 mattresses and turned that data into real-world guidance at scale. At The Drift, he brings that expertise somewhere it's never existed before: the showroom floor.
